Privacy Policy

Last updated: April 2026

1. Who We Are

ElevenPlus.ai is an AI-powered educational platform helping children prepare for UK 11+ and 13+ entrance exams. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the ICO Children's Code.

2. Data We Collect

  • Account information (email, display nickname)
  • Practice session data (answers, scores, time spent)
  • Payment information (processed securely by Stripe)

We use nicknames instead of real names for child accounts and minimise data collection to only what is necessary for the service.

3. How We Use Your Data

  • To provide personalised practice questions and track progress
  • To generate parent dashboard reports
  • To improve our AI question generation and explanations
  • To send service-related communications (opt-in marketing only)

4. Data Sharing

We do not sell or share personal data with third parties for marketing purposes. Data is only shared with service providers under data processing agreements:

  • Stripe (payment processing) — receives billing contact information.
  • DeepSeek(AI tutor & question generation, hosted in China) — receives the chat messages, the current question text, your child's selected answer, and whether it was correct. We do notsend your child's name, email, school name, or any account identifier.

The legal basis for sending exam-prep data to DeepSeek is our legitimate interest in providing the tutoring service you signed up for. International transfers are governed by Standard Contractual Clauses and a UK addendum.

4a. Voice Input

If you use the microphone in the AI tutor, your browser (Chrome, Edge, Safari) sends the audio to its own speech-to-text service — Google for Chrome and Edge, Apple for Safari — under their respective privacy policies. ElevenPlus.ai receives only the resulting text, never raw audio. You can disable voice input for your child's account at any time from Settings.

5. Your Rights

Under UK GDPR, you have the right to access, correct, delete, or export your data. To exercise these rights, contact us at privacy@elevenplus.ai.

6. Children's Privacy

We follow the ICO Age Appropriate Design Code. Children under 13 require parental consent. We do not use children's data for profiling or targeted advertising.

7. Contact

For privacy enquiries, email privacy@elevenplus.ai.